corporate mofos at work 
the bastards!
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Marvel Comics:
stealing our language
Marvel Comics is continuing in its bid to steal the word
"super-hero" from the public domain and put it in a lock-box to
which it will control the key. Marvel and DC comics jointly
filed a trademark on the word "super-hero." They use this mark
to legally harass indie comic companies that make competing comic
books.
A trademark's enforceability hinges on whether the public is likely
to associate a word or mark with a given company -- in other words,
when you hear the word "super-hero," if you think "Marvel and DC,"
then Marvel will be able to go on censoring and eliminating its
competition.
One way of accomplishing this dirty bit of mind-control is by
adding a symbol after the word "Super-Hero." That TM lets the
world know that you claim ownership over the word it accompanies.
If you can get other people to do it, too, eventually you may in
fact get the world to believe that the word is your property -- and
then, it becomes your property.
"Super-hero" isn't Marvel's property. They didn't invent the term.
They aren't the only users of the term. It's a public-domain word
that belongs to all of us. Adding a to super-hero is a naked bid
to steal "super-hero" from us and claim it for their own.
The latest trick in its move to steal the word is using the
symbol in the bumpf for its California
science centre show -- they've recruited a science museum to
help them steal "super-hero."
Here's a proposal: from now on, let's never use the term
"super-hero" to describe a Marvel character. Let's call them
"underwear perverts" -- as Warren Ellis is wont to -- or
vigilantes, or mutants. Let's reserve the term "super-hero"
exclusively to describe the heros of comics published by companies
that aren't crooked word-thieves.
(source: Boing
Boing - a directory of wonderful things)
